Task 2: Magazines and Audiences

Terminology

                          Term                                                          Definition 

Left Third               Graphics or text that take up the left third of the screen

  Masthead             The title of a newspaper or magazine at the head or front 

of a magazine

Spread                 A set of two pages viewed together, such as two pages 

                visible whenever you open a book or magazine

Cover Lines         Short Statements found on the cover of a magazine that

  allude to or describe the articles inside

Flush                   To align text or images along one edge of a page layout

                       Gloss                     A shiny coating applied to a printed piece    

                      Margins              The white space that surrounds the contents of a page, can 

                                                   be set to the type/live area or smaller

                     Downrule               The vertical line that is placed between two columns of text 

                                                    to clearly separate them from each other

                     Dateline                 A line at the head of a dispatch or special article in a paper 

                                                   or magazine showing the date and place of writing

                    Puff/Plug               A piece of writing as advertising to draw a reader in

                    Selling Line            Short, sharp description of the titles main marketing point

                    Main Image           An image on the cover that catches attention and takes up 

                                                    most of the page, and usually relates to the main article

            

                   Colour Scheme      A set combination of colours, can be important when regarding

                                                   target audience 

                   Bar Code                Identifies the product and used by retailers

                   Font                         A set of type to a particular face and size

A website I used for research for some of the terminology was Magforum

Magazine Analysis 

    

The magazine cover of NME has a target audience of young adults and teenagers. This is shown because of the genre of music that it promotes. It appeals to a broader audience because of the different types of music that the magazine covers, such as Blur, Joy Division, Ramones etc which appeals to people who like older, retro music. It also covers modern music, for example, Pete Doherty, who is on the cover, has a target audience for the music that he produces which is for the younger generation. The character of Pete Doherty is also usually frowned upon, which is why he would be suitable for the cover, to give a rebellious image that appeals to young people. The cover also uses bright colours such as red and yellow to be eye catching, also the brighter colours appeal to a younger audience because it makes the magazine look slightly less formal. The red text also symbolises passion, and the heart on Pete symbolises love, this is because the theme of the issue is on valentines day. This is also shown through the promotion on the article about '25 greatest alternative love songs.' Pete Doherty is also photographed and presented to look like a heartthrob.  Also the text is big and easy to read. The text also shows that the magazine is aimed at younger generations because of the font. For example, 'The bleeding heart of...' is written in a font that looks similar to graffiti. The magazine also promotes at the top that it comes with free posters. This is also evidence that the magazine's target audience is younger generations, because they would be more likely to use posters and be attracted to buying the magazine because of the free posters.